M-COMMERCE IN INDIA: ADVANTAGE AND DISADVANTAGE

                M-Commerce and E-Commerce made people transfer funds, shopping bidding without going to shops within a moment. E-Commerce is conducted on laptops, and desktop computers using the internet whereas M-Commerce is conducted on mobile phones using the internet. M-Commerce is E-Commerce on the mobile phone. E-Commerce is introduced at any time during online transactions and M-Commerce has been introduced anytime anywhere during online transactions. In E-Commerce, we can buy and sell goods and services online by computer and laptop. But in M-Commerce the user does not use mobile only for chatting and SMS and listening to songs and videos, but it is also used for other ways like sales, purchases, and do many more other activities like getting traveling information online, online booking hotels, online payment of their bills, etc., The technology used in M-Commerce based on wireless application protocol (WAP). M-Commerce helps in improving relations with the customer and provides a helpful environment to do business transactions, and business online. M-Commerce is replacing E-commerce with these advantages M-Commerce has disadvantages such as the tiny screen of the device, weak processors, limited memory, poor resolutions, poor data entry and lack of WAP-enabled devices, and expensive data speed, and shortage of bond width. The research paper sheds light on M-Commerce its applications, advantages, disadvantages, and the growth of M-Commerce in the Indian scenario. The present paper is qualitative and based on secondary data collected from various sources like books, newspapers, management journals, and the internet.

               

KEYWORDS: M-Commerce, E-Commerce, Device Processors, Online Payment, WAP.


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