GREEN BANKING: A PROGRESSIVE PATTERN IN INDIAN BANKING SECTOR

The Indian banking sector is the strongest mediator between economic growth and environmental stability. Globally, all the countries are focusing their attention in strengthening economic activities and all the citizen of the country are contributing in growth of  the economy. Today, we can see implementation of green banking activities in the banking sector has been a huge topic. Along with this, customers can also be made aware about green banking products. Green Banking is a new pattern of banking from which using online banking alternatively branch banking and Paying bills online alternatively mailing them to banks. In the Green Banking concept, the bank fulfills the social and environmentally responsibility along with making optimum use of natural resources like a normal bank. Green banking is the strongest pillar of economy in a country. It is also known as ethical activities bank and The present study proposes studies the impact of green banking and explore new pattern of green banking, viz. green product development , green corporate social responsibility , brand image and goodwill. This study found the implementation of the new pattern of green banking and other ways to address the challenges that lie ahead.

               

KEYWORDS: Green Product, Green Banking Concept, Environment Friendly Activities, Green Banking Strategies.


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