Most aspects of our life have become easier and more convenient as a result of the introduction of the internet and the following progress of communication technology in the twenty-first century. Every field, from education to government to health care to business, has been impacted by the advancement of communication technology in recent years. Online shopping refers to the act of buying goods or services from a seller directly through the internet, without the use of a third-party intermediary. The term refers to a kind of e-commerce that is gaining popularity. For more than a half-dozen organisations, B2C (business to consumer) websites are used to offer products online and coordinate home delivery services for customers. A business-to-consumer (B2C) website, sometimes known as an online store, offers a variety of products, including groceries and vegetables, fish and meat, baked goods, apparel, and other accessories. There are several brand names associated with the merchandise.

KEYWORDS: Buying Behaviour, Internet Marketing, Traditional Marketing, B2C, Online Shopping.