A succinct overview of the electronic marketing revolution that has happened in the era of globalization. The majority of commercial organizations have stayed current with technological advancements and innovation during the previous decade. Online shopping or marketing is the practise of using technology (i.e., a computer) to increase the success of a marketing effort. And merchants are developing strategies to fulfil the demands of online consumers; they are also doing research into customer behavior related to online purchase in order to get a better understanding of consumer perception about online shopping. As a result, we've chosen to examine customer perception  about online buying, as well as the elements that influence consumers' online purchasing decisions. To pick 100 participants from the Bilaspur City population, a realistic selection approach was adopted . The population for this research was taken from Bilaspur (C.G. ), and the sample size was 100. Our findings reveal that, of the four categories examined, the most appealing and important factor for online purchasers in Bilaspur City is Website Design/Features. Following convenience, time savings is the second most significant factor, followed by price. Additionally, the statistics suggested that Indian internet users are very concerned about their security. According to the study's findings, other additional aspects impact online consumers, including a lower price, a discount, user feedback, and the overall quality of the merchandise. Correlations between age and perception about online shopping found that older adults are less likely to shop online than younger adults. This finding relates to the second study issue, namely the demographics of internet users. While it has been stated that more education makes internet shopping less appealing, we discovered that the income connection data were so sparse that we were unable to draw any conclusions. This study is designed to benefit merchants in India, namely in Chhattisgarh, by assisting them in developing effective strategies for online clients, but it will also serve as a foundation for future research on consumer views about online shopping.

KEYWORDS: Online, Shopping, Perception, Factors, Business–to-Business, Business-to-Consumer.