A STUDY ON CUSTOMER SATISFACTION TOWARDS PERSONAL BANKING SERVICES WITH SPECIAL REFERENCE TO PRIVATE SECTOR BANKS IN DURG DISTRICT

The present study evaluates the Customer Satisfaction towards Banking Services in Private Banks in Durg District. Customers are the key factor that management considers before implementing policies and establishing institutional framework. Customer’s response on the satisfaction they obtain from consuming the commodities will determine whether a company delivers better services or not, as better degree of service quality leads to higher degree of customer satisfaction. Since, the customers are so essential in the business activity, it is important to always perform customer research. By conducting the field survey the primary data has been collected from 100 respondents randomly. Chi-Square test has been used to test the hypothesis. It is found that 27% of the respondents of Private Banks are highly satisfied, 33% of the respondents are satisfied, 18% of the respondents are neither satisfied nor dissatisfied, 17% of the respondents are dissatisfied and 5% of the respondents of Private Banks are highly dissatisfied with the banking services provided by their bank.

               

KEYWORDS: Customer Satisfaction, Banking Services, Chi-Square Test, Primary Data, Service Quality.


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