Introduction: Traditionally, we sell our products and services to the general population. The typical response rate for outbound communications in conventional marketing is usually between 0.5 percent and 2 percent, depending on the medium used.

                Aim of the study: the main aim of the study is to Analysis on The Internet Marketing Vs. Traditional Marketing

                Material and method: The Internet are revolutionising the way businesses communicate with their customers, making it easier and more efficient than traditional marketing methods. Internet access is available 24 hours a day, seven days a week, 365 days a year, making it more convenient for today's users.

                Conclusion: According to the findings, the Internet is being seen as a major player in the Indian consumer market. But if we look at actual facts, the overall trend toward online shopping is a little iffy.

KEYWORDS: Internet Marketing, Traditional Marketing, Purchase, e-Commerce.