A STUDY ON THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SOCIETAL VALUES AND ENVIRONMENT WITH REFERENCE TO PRIVATE MANUFACTURING ENTERPRISES IN RAJASTHAN

Over the past few years CSR, as a concept, has been the focus of many deliberations and research. It has grown in importance both academically as well as in the business sense. It captures a spectrum of values and criteria for measuring a company’s contribution to social development. As the term “CSR” is used continually, many complementary and overlapping concept, such as corporate citizenship, business ethics, stakeholder management and sustainability, have emerged. These extensive ranges of synonymously used terms indicate that multiple definitions have been devised for CSR, mostly from different perspectives and by those in facilitating role such as the corporate sector, government agencies, academic and the public sector.

KEYWORDS: CSR, Social Development, Business Ethics, Stakeholder Management, Sustainability.


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