Promoting grew primarily in 20th century. The advancement of innovation and examination acquired refinement promoting in late many years. It has grown altogether after Second World War. After 1950, TV turned into the significant vehicle of promoting. Publicizing business changed with the business climate. It is seldom as perspective business. Fast moving consumers goods (FMCG) are more popular and much of the time bought by clients. These products incorporate every single Consumable great (other than heartbeats and grains) and purchasers purchase at standard stretches in little amounts. SWOT Analysis applied to measures the Advertising Strategy of FMCG Sector. Both Primary and Secondary wellsprings of information were used for the investigation. Essential information was gathered by methods for directing a survey to the clients and promoting director. Optional information had been gathered from different distributions, periodicals, diaries, and so forth Accommodation examining strategy was utilized for the review. Poll filled by the chose respondents. The example size chose is 175. The examination presumed that the organizations are utilized the media as a method of advancement for the FMCG items and intense rivalry is being looked by the organization in market, media organizers ought to be more cautious in offering message to the clients.

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Keywords: FMCG, Promoting Strategy, SWOT Analysis, Promotions and Advertisement Effectiveness.