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COVID 19: A BOON OR A BANE FOR E-COMMERCE IN THE INDIAN CONTEXT

Mridul Roy & Mayurakshi Ojah

The emanation of Covid 19 pandemic, declared by the WHO, has put a halt in the surge of economy worldwide. Its impact on every sector of the economy was inevitable and hence the e-commerce sector couldn’t escape from the disastrous wave of Covid 19. This paper is made to examine all the positive and adverse effects of Covid 19 and post Covid scenario of e-commerce in India. For this the researcher has referred data published by the IBEF and found that the market of e-commerce in India is expected to hit US$ 99 billion by 2024 and US$ 300 billion by 2030. India finished the FY 2020 with a turnover of US$50 billion from e-commerce, making it the eighth largest market for e-commerce worldwide. Notwithstanding every imaginable roadblock at the onset of Covid 19 pandemic, Indian e-commerce sector has managed to tide over the fallibilities.

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Keywords: Covid 19, Pandemic, E-Commerce, Indian Context.


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