The Prime Minister’s recent launch of the “Make in India” campaign has generated much debate about its effectiveness, benefit to the Indian economy and its execution. The following paper discusses the need of such a campaign, the advantages it will bring to the economy, why India is best suited for such a campaign, and the challenges that the companies setting up in India will face. The challenges are discussed on two fronts, policies and environment of the economy and the management challenges. The paper gives a brief account of only the management challenges due to diversity of the workforce resulted from such a situation.