ISO 9001:2015

ROLE OF PERSUASIVE TECHNOLOGY STRATEGIES IN BEHAVIOR MODIFICATION

Neelima Sachwani

Persuasive Technology (PT) is a type of interactive technology that helps and motivates individuals to adopt behaviour that are good for them and their community while avoiding those that are bad for them. In practically all areas of health and wellness, the use of PT, is geared at bringing about desired change by shaping and reinforcing behaviour. The purpose of this study is to analyze and compare the persuasive methods throughout the last ten years (2012-2022) and their implementations for sustainable trash management. This review also focuses on the techniques for developing sustainable behaviour among students. Persuasive techniques that assist different sustainable waste management activities, such as personal monitoring, recycling, conference management, data collecting, food waste management, do-it-yourself   projects, games, and so on, are specifically selected.

 

Keywords: Persuasive Technology, Sustainable Behaviour, Behaviour Modification.


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