A business or any venture is able to earn and provide returns only when they operate with its fullest extent possible. The worldwide pandemic affected everyone including big businesses and small businesses. Global businesses who switched over to remote work were striving to survive and those enterprises whose major operational activities runs on internet were the ones who saw the door of success during this pandemic only. Among these were the ‘Over the Top’ (OTT) services which showed a significant upward trend in their revenues. As the global decision makers issued directives of complete lockdown, people were compelled to stay indoors and where social mobility was restricted. Most researchers pointed towards consumer behavior and theories to understand whether individuals were turning to OTT platforms for the content to keep themselves interested or if there were other factors driving their growth and acceptance. The present study explores the relationship of increased usage of OTT service providers after pandemic started which ultimately contributed to the company’s profits and their subsequent growth in this depressed economic cycle.  A sample of 300 respondents were surveyed and analyzed considering some variables. It was found that mostly adult people of urban areas showed positive trend towards OTT usage and also affordable monthly subscription rates contributed too for their increased usage among them.

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Keywords: Pandemic, Over the Top, Trend, Economic Cycle.