Undoubtedly the increased popularity and easiness of E-Commerce is greatly impacting the traditional pattern of Shopping, not only because the final consumer is getting various options and easiness along with better price but the retailers are also getting better price for their product, easiness and Promotional advancement too, through internet. The Online shopping Mechanism provides buyers the conveniences of doing shopping from throughout the world, through their connectivity of internet. Like above there are numerous other reasons which indicates and persuades retailers to convert themselves into online segment or become the part of any online E-Commerce Channel. Due to heavy competition with online players, there is very heavy pressure on offline players to follow the discounting strategies to compete with them. The all top most brands generally gives preference to sale their discounted items on online mode instead of Offline, to grab the large portion of the market to make their reach in wider area, which also creates a pressure on offline dealers. Another major factor which in our opinion impacts the sale of offline traders is, that range of products available on online shopping mode is quite large and millions of the products are available in online shopping portals as compared to retail stores, hence the impact is reduction in customer footfall on physical stores. The range of varied nature of offers and discounts like cash back, credit card and Debit card purchase offers and free delivery like options also permits a decrease in the sale amount of the retailers. Due to such emerging benefits of Online shopping the consumer is now shifting towards Online shopping to a great extent. This article enlightens how online shopping has captured the most of the portion of the market.

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Keywords: Online Shopping, E-Commerce, Competition, Conveniences, Advertisement.