ROLE OF SOCIAL MEDIA IN THE COURSE OF COMMUNICATION CRISIS DURING COVID-19

In the aftermath of environmental disasters and other catastrophes, social media usage has really been reported to boost. It is critical that the research establishment comprehends this. In order to improve our capacities and create a more sustainable environment, we need to understand how social media functions. The research community may work throughout the world in a rapid pace using social media communication to share the most essential results of an illness, resulting in a shorter knowledge transitional phase to other healthcare practitioners. In a time of turmoil and intentional fake news, it's critical to integrate research and expertise. In the time of uncertainties and intentional fake news, it's critical to organize research and expertise. During the worldwide pandemic of 2020, social media has evolved into both an asset and a possible menace. While a large amount of data is packed into a brief span of time. Healthcare practitioners might get overwhelmed when attempting to separate facts among chaos. One of social media's present limitations is its capacity to swiftly propagate incorrect information, which may be confusing and distracting. Learned researchers and physicians are expected to be leaders in disseminating fact-based knowledge to the general population. As a result, it is critical to be influencers in social media conversations during times of crisis in order to provide accurate and beneficial information and expertise to the people seeking solutions.

 

Keywords: Environmental Disasters, Catastrophes, Social Media, Healthcare Practitioners.


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