India is a country with diverse culture and diverse heritage tourism products and might be such diversity is the reason that many of its heritage tourism products remained untapped or less approached by tourists. Among such a list lies India’s rock-cut caves as except few caves like Ajanta, Ellora, Badami, etc most of the caves are not given the required attention. In this study, we will examine the potential of such caves as a potential tourism product. Since it was impossible to cover all the rock-cut caves of India, we have taken the Udaygiri rock-cutcaves from the Vidisha district of Madhya Pradesh as our study area. SWOT analysis is used to identify the potential and scope of rock-cut caves based on the exploration of the site and secondary data resources. Through this study, we will highlight the factors behind the reason why such tourist sites are still playing as an underdog in the tourism market? And the measures and actions required to overcome such setbacks.

Keywords: Tourism Product, Rock-Cut Caves, SWOT Analysis, Potential, and Scope.