Corporate Score Card: A Strategic Management And Control Tool: Does It Only Deal With Strategy?

The corporate scorecard is used as a strategic planning and management technique. This is widely used in many organizations, regardless of their scale, to align the organization's performance to its vision and objectives. The scorecard is also used as a tool, which improves the communication and feedback process between the employees and management and to monitor performance of the organizational objectives. As the name depicts, the balanced scorecard concept was developed not only to evaluate the financial performance of a business organization, but also to address customer concerns, business process optimization, and enhancement of learning tools and mechanisms. In this paper, An Empirical Study in Indian Context of Indian Company (Trident India Limited) in respect of Corporate Score Card: A Strategic Management and Control Tool has been made.


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