The growing digitalization of the retail business has been underway for several years. The breakout of the novel disease Covid-19, on the other hand, has accelerated the digitalization process by compelling firms to adapt to a required digital method of working in just a few weeks. This study tries to determine the impact of Covid-19 on the digitalization process in the retail business, as well as how it influenced consumers' decisions to shop online versus offline. An online survey was used to determine how much the rare disease Covid-19 influenced participants' decisions to purchase online versus offline, as well as how their attitudes regarding shopping online had altered.  Furthermore, the paper highlights key motivational variables that influence consumers' decisions to shop online vs. offline. The most powerful motivating reason to shop online appears to be convenience. At addition, the research shows how factors such as physically examining desirable products influence the decision to shop in brick-and-mortar establishments. Finally, the study provides useful information on how preferences for product categories changed before and after the pandemic, as well as the correlations between claims about shopping experiences during the Covid-19 period and demographic variables.

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Keywords: Covid 19, Digitalization, Online vs Offline Shopping.