The objective of the research paper is to understand the importance of Key parameters which can boost the growth of any FMCG (Fast Moving Consumer Goods) organization by using Decision Support System. The enhanced capabilities of the right decision support system have streamlined data collection and analysis which in turn help any FMCG organization to take better decisions. In today’s scenario, the dream of any director of consumer goods  organization is to double the sales growth in the shortest available time. In early 1990’s, the sales and marketing professionals were facing challenges in understanding the couple of parameters like current market share, targeting high potential markets for their respective portfolio. The organization’s had few established products which were facing threat of coming off patent and simultaneously they had a challenge to face fierce competition with the newer product range. So ,in this case the organization was looking forward to some sort of technological based approach which may help them to enhance their growth of the products .The marketing department need to align their campaigns and strategy, training needs to ensure right implementation of the same through field executives and production needs to the make the products available at right time with desired quantity .So here decision support systems applications comes to rescue such  fast growing  organization. Although there are lot many DSS solutions available in the market, but they all should be customized so as to fulfill the specific requirements of the said organization.

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Keywords: Decision Support System, Key Element, System Application and Product, Customer Relation Management, Strategic Planning, Technical Advancement, Database Management System.