The reason behind writing this research paper is that every human being wants to live their life in an environment in which they can survive comfortably so that the future of their children would be secure. In the blind race of economic development we have neglect the importance of having a good environment. With the day by day increase in awareness among the society people tends to feel the importance of having a good environment. Just having a good economy is not enough; today we are dreaming of the concept of environment friendly economy i.e., Green economy. The idea behind this study is that economy and environment are interconnected; they are complementary to each other. Keeping the economic development on priority while ignoring the importance of environment is no development at all.. The idea of having a sustainable economy has been talked about for decades. In the last few years keeping the environment on priority is the key part of discussion on global economic agenda.  Latest scientific studies and increased cases of environmental degradation compel the business concerns to change the economic model. The green economy was the theme of United national conference on sustainable development held in Rio in 2012(Rio+20). Now this is the duty of the business world to bring the change in their business policies in such a way which could be helpful in shaping and achieving the dream of green economy. Marketing is an indispensible part of every business thus incorporating green marketing activities will plays a crucial role in establishment of green economy. The green economy is defined as economy that aims at dealing with the issues of economic development without degrading the environment.  Simply green marketing involves the activities of marketing the products or services on the basis of their environmental benefits.  The aim of my study is to find out how the application of green marketing strategies will be helpful in achieving green economy. This paper will also help to explain the concept of green marketing, green economy and their relationship.

KEYWORDS: Awareness, Complementary, Sustainable Development, Green Marketing, Green Economy.