AN EMPIRICAL STUDY ON INVESTMENT OPTIONS AND INVESTOR’S ACTIONS

Learning is available everywhere at free of cost. So, we need to make use of these opportunities to have more financial knowledge about savings and investment activities. The main investment options include mutual funds, insurance, gold, real estate, SIPs and direct equity investment in blue chip companies. The present study is taken with a purpose of creating awareness to common man about investment avenues. The study is based on both primary and secondary sources. The primary data has been collected with the help of well-structured Questionnaire and secondary data has been collected from text books, journals, newspapers and websites of RBI and SEBI. The study concludes that there is lack of financial education among educated. With a proper education even non-commerce people can be financially educated over one year. The Indian government, regulatory such as RBI and SEBI are playing a vital role in educating individuals. There is an immediate need of shift from financial illiteracy to financial literacy. Individual persons taste and preference must be curated to a well financial education.

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Keywords: Mutual Funds, SIPs, Regulatory Bodies, Social Media, PPF, Real Estate.


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