The research topic “A study on effect of advertisement on consumer behavior” is aimed at studying the effect of advertisement on the behavioral aspect of customer of different gender, education, age and income. The objective is to understand the consumer behavior of and effect of various kinds of advertisement there on. At the same time, it’s also aims to explore the relationship between advertisement and consumer behavior. With the use of secondary data collection tool. The study will try to revel the effect in the sense of whether the customer’s behavior is influenced by the advertisement or not. How the people of different demographic profile persuade the advertisement in the relation of buying behavior. At the same time different aspects will also be covered in the process of finding the outcome. In the process it will also explore the other aspect of consumer behavior and like consumption pattern, amount spent for the consumption, various media of advertisement and effect of it on different customers.

KEYWORDS: Advertisement, Consumer Behavior, Advertisement Media, Advertisement Effect.