The modern world values quality and time, not only during the purchase and sale of a product, but also during after-sale service. It is only right for the organizations to have accurate and timely knowledge on the inflow and outflow of their goods/products to remain competitive in the market. A large element of this includes reverse logistics. Reverse logistics is the opposite of traditional logistics dealing with the reverse movement of goods usually from the end users to the manufactures/ wholesalers. The purpose of the paper is to analyze the impact of reverse logistics on the supply chain. It focuses on the relationship of reverse logistics between different variables such as inventory control, customer satisfaction & forward logistics. The foundation of the study is done through prevalent review of literatures. The study also aims at finding the challenges faced by the organization in implementing reverse logistics. The sampling method used is non-probability sampling (Selective sampling). Data was collected through questionnaire and face to face interviews. Various statistical tools in SPSS software and Microsoft Excel are used to analyze the data. The research paper also discusses its limitations, implications & scope for future studies.

Keywords: Logistics, Reverse Logistics, Supply Chain, Inventory Control, Forward Logistics.