Being social creatures, humans develop relations through various arrangements. One such exceptional strategy for discovering chances and advancing one's profession is networking. Networking enhances professional growth, whether it leads to new collaborations, employment opportunities, a connection to mentors and investors, or the sharing of knowledge at events. To fit in scheduled networking time into a hectic lifestyle maybe challenging but coworking is a solution to this problem. Coworking spaces provide a pre-curated environment for networking. In a non-competitive, aesthetically stimulating setting, people will interact, collaborate and exchange information. As networking is one of the key motivations for people to join coworking spaces, events held at the coworking space are seen to be one of the most successful ways to build a vibrant, energetic, and dynamic community. There is, however, a dearth of study on the contribution of coworking-hosted events. As a result, the influence of these coworking-hosted events on networking, user retention, brand building and, most importantly, the space's occupancy rate is examined in this paper. An extensive literature study and primary data obtained using structured questionnaires along with an in-depth interview with the host will be used for the study. The paper is descriptive and analytical in nature and the statistical tools for analysis are Coefficient of Correlation and Regression Analysis. The interpretation from the same will be used to construct certain recommendations to the coworking space managers, hosts and event planners regarding the users’ outlook on the current events hosted and their preferences which will help the managers and hosts strategically plan and develop their future events to be hosted which will increase the occupancy rate of the coworking space.

___________________________________________________________________________________

Keywords: Coworking, Networking, Events, Coworking hosted events, Occupancy Rate, User Retention.