Internet is becoming more common among individuals, as digital channels continue to increase in volume and strength every year, more people spend time online and digital tools and sites play an increasingly important role in their lives. Internet has evolved from a specialized form to a multimedia platform with the introduction of easy-to-use browsers, revolutionizing businesses and indeed the relationship between marketer and customers. It has become an extremely effective communication tool because of its ubiquitous nature. Moreover, consumers' exploration through the internet for finding the greatest bargain from merchants across the world has led to the increased popularity of online marketing. The paper seeks to add to the existing body of knowledge and build a structured literature review in the field of online marketing communication. The paper presents a systematic review on the effectiveness of online marketing methods and provides a rationale for using various online marketing methods; develop a clear understanding of various online marketing methods and their relationship with each other. The findings reveal that the earliest forms of online marketing, including Email and Search Engine Marketing, are still highly relevant for modern business communication. In today's environment, companies are relying heavily on social media, Influencer, messenger marketing, etc., intending to attract customers, generate brand awareness and loyalty.

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Keywords: Online Marketing Communication, Search Engine Marketing,  Social Media Marketing.