E-BANKING IN WEST BENGAL

Banks provide banking services to the customers to increase Customer Satisfaction.         e-banking comprises of online banking, internet banking, virtual banking, telebanking, smart cards, automated teller machine etc. Customer satisfaction plays important role in Customer retention. Customer satisfaction depends on various factors such as security, cost, web portal management, accessibility etc. Many customers have lack of awareness on e-banking. Customers suffer due to lack of security and poor internet services. The study is based on primary and secondary data. Primary data has been collected from the state of West Bengal. In this paper, an attempt has been made to find out various aspects of e-banking in West Bengal.

               

KEYWORDS: e-Banking, Bank, Customer, Customer Satisfaction, Online Banking.


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