CONSUMER PERCEPTION OF ONLINE SHOPPING TOWARDS SELECTED CONSUMER DURABLE GOODS WITH SPECIAL REFERENCE TO C.G.

An e-commerce type known as online shopping, or e-shopping, enables users to purchase items and services directly through a computer browser from an internet-based marketer. The rise of online buying has made it possible for businesses to gain an edge over their rivals. Because people can purchase from the convenience of their own homes or offices, internet shopping has grown in popularity throughout time. As a result, the study's goal is to find out how happy customers are with their online shopping experiences. Amazon’s online shopping marketers' preferences, satisfaction, and problems are the centre of the poll. Primary and secondary data are used in the investigation. Using Likert's five-point sampling scale,we selected a sample size of 100 participants for the research. Percentages are used to analyse the data. The findings from this article will help us better understand how satisfied customers are with the products and services they purchase.

               

KEYWORDS: Consumers’ Perception, Customer Satisfaction, Factor Analysis, Online Shopping.


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