Widespread use of Internet and social media is changing consumer behavior as well as affecting their buying decision making process. A study is done for this paper to offer an overview on how social media is used by consumers in the various stages of the decision making process. For the purpose of this paper a survey of 150 consumers which were selected randomly in the capital city of Rajasthan i.e Jaipur was conducted, in order to find out to what extent they are impacted by social media usage and what role does social media plays in their decision making process. Around 45% of the respondents reported unplanned buying decisions which were based on the information provided on the internet, while 55% of them stated that they were motivated to buy after going through the reviews on social media by their friends.

KEYWORDS: Social Media, Consumer Buying Decision Process, Survey, Consumer Behavior.