Social media platform means any medium whereby content (including, but not limited to images, videos, messages and sound files) is broadcast to, or capable of being broadcast to, the general public or a significant section of the general public. For the sake of clarity, and by way of example, Social Media Platforms include (but are not limited to) Youtube, Facebook, Twitter and also any “blog” or other type of web journal. The present study is focussing on tourists from Punjab who visits Punjab’s or other states or other countires destinations important from tourism point of view. The present study is specifically focussing on comparison between male and female tourists selection of destination through social media platforms. The objectives of the study are to analyse the male tourists preference of social media platforms for destination selection, to analyse the female tourists preference of social media platforms for destination selection and to compare the male and female tourists preference of social media platforms while selection of tourism destination. A structured questionnaire is prepared to collect data from the respondents of Punjab State and online mode Goole forms is used and data is collected in the month of January 2022. The findings of the study revealed that Youtube, Google Search and TripAdvisor are extremely influential social media platforms for male travellers from Punjab State whereas Facebook, Twitter and Pinterest are least influential social media platforms for destination selection for male tourists of Punjab State. The findings from table 2 and 3 also revealed that Google search, Instagram and Youtube are most influential social media platforms for destination selection and TripAdvisor, Twitter and Facebook are the least influential social media platforms for female tourists destination selection from Punjab State.

KEYWORDS: Social Media, Tourists, Male, Female, Destination, Selection.