Entrepreneurship has been identified as an important resource for developing countries to empower them to compete in globalized market economy. It is an important factor for social development and economic prosperity in a country. Attitudes and perception of individuals towards entrepreneurship plays an important role in governing entrepreneurial intention and thereby affecting entrepreneurial growth and activity in an economy. The present study aims at identifying the factors affecting individual’s attitude and perception towards entrepreneurship in India based on Adult Population Survey (APS) of Global Entrepreneurship Monitor (GEM) 2021-22. The study focuses on various aspects of attitudes and perception such as gender, region etc. with an intention to identify that whether they are leading to entrepreneurial activity in the country or not. The study concludes that adults in India have positive attitudes and perception for entrepreneurship but at the same time they have fear in their mind that they might fail in business. This fear is affecting entrepreneurial intention negatively and thereby restricts entrepreneurial activity. The study suggests that remedial action need to be taken so that fear of failure among adults can be reduced and a favourable business environment can be created for entrepreneurial growth in the nation.

KEYWORDS: Attitudes, Perception, Entrepreneurship, GEM, Adult Population Survey (APS).