The success of the business depends on marketing, there are many types of marketing, out of which social media is a platform where at present all the people of the country and abroad come in contact, so social media can be used as a marketing platform. where low cost and time is used. SMM Activities like:-Posting and sharing images, text, videos, Many social networks allow users to provide their detailed geographical, demographic and personal information so that marketers can tailor their content in such a way that it is beneficial for the users. BENEFITS :- This will increase sales/products, increase brand value, increase per share earnings, increase popularity, build a better relationship with the customer, quick redressal of customer complaints etc.

KEYWORDS: Social Media, Tools, Benefits and Disadvantages of Social Media Marketing, Social Media Integration, Social Media Communication.