India is regarded as one of the largest consumer of fast food. Thus, the present paper is focussing on the factors influencing Z-generation male and female consumers selection of fast food outlets in Punjab. Structured questionnaire was prepared and distributed to respondents in the month of February, 2022 and responses were collected using online platform Google Form. The findings of the present research concludes that while selecting fast food outlets in Punjab, Z-generation males gives more preference to food taste, location of the fast food outlet, friendliness of service personnel and food presentation whereas Z-generation females gives more preference to cleanliness of the outlet, variety in dishes in menu, pricing of the dishes and friendliness of service personnel while selecting fast food outlets.

KEYWORDS: Z-Generation, Fast Food Outlets, Males, Females, Selection, Punjab.