INFLUENCES OF VARIOUS FACTORS ON M-CONSUMER’S SATISFACTION AND TRUST ON M-COMMERCE

This study is basically deals with the theatrical part which is exploratory and descriptive in nature with objective of finding various factors which has influences on satisfaction level of m-consumer gained from utilization of M-Commerce (online m-shopping). The study has use secondary data in research methodology, well; the features of m-shopping as a part of m-commerce are mobile applications, performances of mobile websites, service and product quality, m-vendor, safety and security of personal and financial details are key factors influencing m-consumer’s satisfaction level. Further study also promotes m-shopping as a part of m-commerce among m-consumer. The conclusions explain the factors influencing satisfaction and trust, provide recommendations and suggestion for mobile vendor, mobile application encryption and service providers, and other m-commerce participants to increase number of m-consumers and their satisfaction level.

KEYWORDS: M-Commerce, m-Consumer, Exploratory, Mobile Websites, m-Shopping.


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