People tend to protect them from risk and save them from future events. People can use different forms of ideas to save their income i.e. Gold, properties as well as purchase insurance policies. In this study, an attempt has been made to find out the reasons behind the growing market of Life Insurance through the perception of customers for a life insurance policy. The Major Findings of the study is that different factors are responsible for the growing Life insurance market as per customer perception. The following factors influence the customer perception towards Life Insurance Policy of the Life insurance companies.Factors of Potential Customer 's Perception Towards Insurance Policy At the time of Purchasing are: Risk Covering; Investment Purpose; Security; Tax Saving; Goodwill of Life Insurance Company etc.

KEYWORDS: Insurance, Life Insurance, Insurable Interest, Customer Perception, Tax Saving.