Entrepreneurship is a hallmark of the modern era. The Government is focusing on entrepreneurship development and ensuring that the number of entrepreneurs increases since entrepreneurship provides jobs. Entrepreneurship is a career path intended for people who are willing to take risks in exchange for potentially large rewards. Many people are hesitant to take this road because of the unpredictability of future revenue. The breadth, issues, and challenges that entrepreneurs face when running their firms are the topic of this study. According to the study's findings, new innovative entrepreneurship creates new entrepreneurship prospects.

KEYWORDS: Entrepreneurship, Modern Era, Entrepreneurs, Hallmark, Innovative Entrepreneurship.