A COMPARATIVE STUDY ON AMAZON AND FLIPKART SHOPPING SITES

Internet has changed the way people look at things. The use of this new technology has spread like bonfire. It is not wrong to say that nothing can beat internet in today’s world. Internet has made various things easy and convenient. One out of many is Online shopping. Shopping can be done very conveniently today form sitting at our home, office or anywhere. There are various online shopping available today. The present research focus on Amazon and Flipkart. Amazonand Flipkart are considered the two big brands of online shopping world. Both the big giants are trying to put every possible effort to reach the customers and broaden their customer base. The present study compares these two shopping sites. The comparison between the two is made on the basis three factors Quality of product, Customer Service and Wide range of Products. As this online industry is expanding with great it becomes essential to study it. The present study is based on the primary data collected from Amravati city. The sample was selected using Judgement and Convenience non-probability sampling test. The primary data is collected from 100 respondents through Questionnaire. Questionnaire was prepared based on 5-point Likert scale. The study has used Paired sample T-test for the analysis part through Statistical Package for Social Sciences.

KEYWORDS: Convenient, Amazon, Flipkart, Judgement, Convenience.


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