Purpose: The study aims to answer an important question- how Covid-19 has changed the perception of marketers and customers about the marketing mix strategies they were following pre-Covid-19?

Design/methodology/approach: As lockdowns imposed by the authority to control the cases of Covid-19 are the primary driver of perception change in marketers and customers, the authors reviewed articles on Pre and post-Covid-19 marketing mix strategies. Of 112 documents extracted from google scholar, 21 selected and analyzed articles.

Findings: The changing strategies of the 4 P's of the marketing mix pre and post-Covid-19 are explained.

Originality/value: The results from this review attempt the advanced interpretation of marketing mix techniques that marketers have used to deal with the changed perception of the customers post-Covid-19.

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Keywords: Marketing Mix, Pre and Post-Covid-19, Marketing Strategies, Management Practices.