Social Media does not need any introduction. Today almost 60% of world population is connected to Social Media in one way or the other. Social Media which includes WhatsApp, Facebook, Myspace and YouTube etc. is becoming more and more popular and has become part of daily life for an increasing number of people. Because of their features, people are attracted to Social Media. The main reason being, these Social Networking Sites provides News, Employment, Marketing, Personal growth, sharing of information. It is very easy to use and access Social Media through various different channels.

Keywords: Social Media, Social Networking Sites, Marketing, Personal Growth.