Business prospects are expanding all the time in today's environment. The multilevel marketing business is gaining popularity since it offers a wide range of business options, but the opportunities vary from one company to the next. Multilevel marketing, also known as network marketing, is a contentious marketing plan in which the MLM company's total revenue comes from non-salaried workers selling the company's products while the participants' earnings come from different compensation commission plans of the MLM company. Though it is a very popular marketing strategy, many people are not yet aware of this new marketing concept in India. This paper is an effort to shed light on the concept of multilevel marketing from past studies and find a conceptual gap for further research.

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Keywords: Multilevel Marketing, Participants, Compensation Commission Plan, Network Marketing.