This paper is all about the female empowerment or gender equality in catastrophic period. As COVID-19 continues to exert influence on lives and livelihoods around the world, we can see that the pandemic and its economic fallout are having a regressive effect on gender equality. By reckoning, women’s jobs are 1.8 times more unsafe to this crisis than men’s jobs. Females make up 39 percent of global employment but account for 54 percent of overall job losses. And the reason for this greater effect on women is that virus is significantly increasing the burden of unpaid care, which is disproportionately carried by women. This, among other factors, means that women’s employment is dropping faster than average, even accounting for the fact that women and men work in different sectors.The COVID-19 pandemic has changed the outset of the world in a capacity that usually takes a far longer time. The importance of digital skills has been ever increasing but the pandemic has brought urgency to the fore. The digital skills were already considered a great addition to existing abilities but what this pandemic has done is, it has proved that the digital skills are no more an additional skill, in fact, it now is one of the necessary skills to possess in all facets of lives. And by keeping this in mind women did not give up and got off to a great start. They used social media and took their work digitally. So, this paper magnifies current scenario and future aspects of digital marketing in women empowerment as well as how women are touching the heights even in calamity with great examples.

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Keywords: Digital Marketing, Employment, Empowerment, Gender Equality, Social Media.