Social media has changed from regular just entertainment and networking platform to a great marketing space led by influencers. Influencers are the ones who hold a strong grip on people over social media through their content, views, thoughts and uniqueness they offer. These influencers specially impact younger generations. Influencer marketing is a new form of marketing which is not just limited to selling a product but involves building a brand identity and creating a trustful relation between the audience and the brand. As the number of social media users are increasing, so number of influencers are also growing so influencer marketing is now being embraced by more  and more companies. The purpose of this study was to examine impact of social media influencers on consumer’s purchase decision during the pandemic.

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Keywords: Social Media, Influencer, Marketing, Purchase Intention.