WEB DISCLOSURE BY INSURANCE COMPANIES: PERCEPTION OF USERS IN PUNJAB

Web disclosure is an innovative mode of communication through which company can exchange financial and non-financial information with large and widespread stakeholders. Web disclosure helps to improve the transparency and built the public trust. Although, companies are focusing on maintaining the high quality of websites so that users can avail more benefits. Although it provides several benefits even then web disclosure fails to achieve its goal because of its limitations like security issues, rural accessibility etc. The study examined the perception of users regarding web disclosure of insurance companies in Punjab. The study selected 4 districts of Punjab namely Amritsar, Ludhiana, Fatehgarh Sahib and Barnala.  Primary data has been collected through questionnaire from 250 respondents during October, 2019 to July, 2020. The study found that Majority of respondents were highly satisfied with the benefits of web disclosure and neutral with the limitations of web disclosure. Insurance companies can find out main benefits, limitations and reasons for not adopting websites of insurance companies in Punjab. The study has contributed to existing literature of web disclosure with specific field i.e. insurance sector.

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Keywords: Web Disclosure, Punjab, Insurance, Perception of Users, Information.


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