Information Communication Technology (ICT) has paved the way for good CRM. CRM has the power to improve sales volume by adopting technology. Many manufacturing and service industries are adopting Technology and providing good CRM to its esteemed customers. In this 21st century customer is a King because he has many options and can easily shift his loyalties to other brands. Thus, exhibiting the trends of brand promiscuity. So, in this competitive world to face the challenges from the competitors and maximize sales volume there is only one way i.e., maintaining healthy relationships with the target audiences and going in for better CRM. I strongly believe that CRM is the only solution to take the business to commanding heights and maintain healthy relationship with the prospective and potential customers. Therefore, there is every need to know the measures for good and effective CRM. The present paper is an attempt to examine the measures of good CRM in services industry.
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Keywords: CRM, ICT, Customer Franchise, Maximizing Sales, Service Industries.
