CUSTOMERS’ SATISFACTION TOWARDS VARIOUS SERVICES OFFERED BY THE SELECTED HOTELS IN CHENNAI

The aim of this research is to determine the customers’ satisfaction towards various services offered by the hotels in Chennai Service quality is also studied within a spectrum of different dimensions. An struggle is also made to find out which service quality dimensions may improve the customer satisfaction In a better way. Samples are choosing from a various demographic variables using the convenient random sampling method. Questionnaires were distributed among 150 customers from six 3 to 5 star category hotels in the study area. Descriptive statistics, one sample t-test ,chi-square test used to analyze the data. Findings indicate that service quality and all its dimensions have significant and positive association with customer satisfaction. Therefore this study has been specifically conducted to look into this occurrence and seek experimental justification in this regard by considering service quality as the main contributory factor towards customer satisfaction.

KEYWORDS: Hotel Sector, Customer Satisfaction, Service Quality.


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