Rajasthan is growing and well known hub for production of synthetic fibres, yarns and fabrics, value added and speciality fabrics, a wide range of natural and synthetic textiles, garments and fashion products. The “Make in India” initiative is providing immense opportunities for global as well as national textile and fashion companies and retail brands in Rajasthan for investment.The upcoming areas of production include medical textiles, technical textiles, geo-synthetics, nonwoven products and organic textiles. These require skill development opportunities for the youth of Rajasthan to boost up “Make in India” initiative. The textile industry of Rajasthan plays a significant role in the global fashion and textile economy and has ample opportunities for employment generation and industrial growth with technological advancement. To exploit its full potential, pro-active work in domestic as well global market is the need of the hour. For revenue generation and employment creation production of garments and fashion items should be amplified with proper implementation of “Make in India” initiative including branding and export ofKhadi and other Handloom products in addition to welfare and sustenance of local indigenous artisans.“Make in India” initiative can pave the way towards sustainable business growth and economic enablement of textile and fashion sector of Rajasthan.

KEYWORDS: Fashion and Textiles, Global Market, Make in India, SWOT Analysis.