In today’s global society there's growing and heightened concern for Corporate Social Responsibility (CSR) primarily due to the growing influence of multinationals over the globe economy and also the heightened publicity it attracts from the media. The growing pressure of media sees any mistakes by companies and is brought immediately to the eye of the general public. The growing concern for CSR, as well as the growing importance of brand name and brand value to corporate success produce’s a shift in the relationship between corporation and consumer, specifically, and between corporation and every one other stakeholder groups normally. The stakeholders related to the organization get influenced with both the positive and negative news regarding the corporate and its operations. Therefore, it's integral for the businesses not only to develop and improve their core production processes but also target social issues that reflects company’s attitude towards its stake holders. Thus the importance of CSR activities are mentioned by many researchers and it impacts the massive organizations in a very multi facet way. With this intention, this research study has been initiated with large firms. This research targets these firms to grasp the CSR efforts that they take, the activities that they need been implementing and its impact can be understood with relevancy benefits of society, employees in terms of labor culture and motivation, competitiveness as a sustainable measure and restructuring of corporate strategy so on suit the activities of CSR so as to shield the environment.

KEYWORDS: Environment, Responsibility, Stakeholders, Organization, Initiatives, Consumer.