Jaipur has a history of over 250 years of exquisite block, tie and die printing on cotton and silk textiles. Hand block printing on textiles is a tradition of Bagru & Sanganer tehsils of Jaipur. Jaipur and its suburbs Sanganer and Bagru have earned fame both in the country and abroad for their block printing, screen printing, tie & dye work, readymade garments and quilting. These are strongholds of cloth dyeing and printing industry but are witnessing an unorganized development. Rajasthan has about 6000 garment fabricating units, with maximum concentration in Jaipur. They export garments/textiles worth Rs.450 crores. Besides, job work worth Rs.500 crores is also carried for other exporters located at Delhi and other cities (source: Rajasthan Consultancy Organization). The product range of Jaipur and its suburbs includes: bandhej (tie & dye work), Block printing, screen printing, embroidery work, quilting and fabrication of readymade garments for both domestic and foreign markets. Textile products sub-sector including the printing segment is witnessing an unorganized development in the state.The rural mass market of printed cloth and readymade garments is extremely price conscious. As a result, only cheaper variety of cloth and garments can be pushed in that segment. Manufacturers concentrate on lesser inputs in both raw-material and manufacturing process, whereby quality suffers. These producers cannot manufacture garments for the quality and design conscious urban and export market.Rajasthan is lacking in facilities necessary to diversify the products and designs on the basis of the life cycles of fashions, trends and styles.Bulk rejection of printed textiles and garment products by importing parties abroad is a great threat to the industry.

KEYWORDS: SWOT Analysis, Hand Block Printing, Raw-Material, Textile Printing, Secondary Data.