The corporate sector has become more competitive, and on a wider scale, the entire world has been transformed into a market for firms. However, the Internet has developed into a tremendous opportunity for firms of all kinds, and e-marketing has become an essential part of 21st-century business, regardless of the more dynamic environment in which they operate. With the growing importance of social media, advertising companies is on the lookout for efficient strategies to maximise return on investment. Among other strategies, influencer marketing has recently emerging, which is a sort of marketing in which selected individuals are given more prominence than the entire target market. The aim of this study is to examine and comprehend the notion of influencer marketing. Bing the most transformational new marketing strategy to emerge in a decade, influencer marketing is designed specifically for people on the cutting edge of purchasing decision-making. This study highlights the importance of influencer marketing as a form of marketing.

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Keywords: Social Media, Influencers, Influencer Marketing, e-Marketing, Corporate Sector.