Whenever I think about commerce, I just click in my mind that what will happen with commerce in higher education in Rajasthan. Life cycle of commerce is not balance for few years, continuously intake of commerce student in higher education is decreasing year to year even institutions has seats but Institutions are facing crisis of admission in commerce except District headquarter colleges. in the Duration of pandemic covid-19 e- commerce was increasing in the nation, mostly all the things became digital.  students don’t have interest ratio is not become well, students do not want to take commerce while they have subject in school. After schooling they take admission in different stream due to less job opportunities after graduate. Due to continuous changes in technology and economy, we have to resolve this issue as soon as possible. here we will try to find out the gap and suggestion. It can be effective when we will have focused on given points.

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Keywords: Commerce, Product Life Cycle, Technology, Economics, e-Commerce, Higher Education.