A STUDY ON STREET VENDORS AWARENESS OF PRADHAN MANTRI JAN-DHAN YOJANA (PMJDY) IN DOMBIVLI CITY

Financial inclusion has been practiced in India for over a century, but it is only now, in the twenty-first century, that it is being prioritized through focused government programmes.Pradhan Mantri Jan Dhan Yojana (PMJDY) is a National Mission for Financial Inclusion that entails an integrated approach to ensuring that all households in the country have access or benefit to financial services. Financial inclusion is an important component of social inclusion, as it helps to alleviate poverty and income disparity by allowing disadvantaged people to advance. The study was undertaken with an objective to Study the PMJDY a financial inclusion program by the Govt. and awareness level of Street Vendors towards PMJDY. Primary data have been collected fromDombivli city, through structured questionnaire from 100 respondent by convenient random sampling techniques. It was found that there were no statistically significant difference in the Awareness towards PMJDY by the categories of the gender & Age. Most of the respondents are not aware about the benefits of the schemes.

 

Keywords: PMJDY, Financial Inclusion, Street Vendors.


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