ISO 9001:2015

A STUDY ON EFFECTIVENESS OF BUSINESS PRACTICES BY ORGANIZED RETAIL IN VIZAG CITY

Dr. V Sai Prasanth

The purpose of this study is to analyze the present policies and practices in retail malls. The methodology used to study the above problems is collection of primary data and secondary data. Primary data was collected with the help of a questionnaire. The methods used to study this are identifying the leading store brands/ organized retail malls like Spencer’s, Big Bazaar, Reliance, More and others and collecting information from customers of these stores. Information from employees of these stores was collected to understand their perception on various policies of these stores.

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Keywords: Organized Retail, Business Practices, Business Policies, Employee Satisfaction.


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